The story of Fjällräven actually started 10 years before the actual company was founded. It was then, in 1950 when Åke Nordin, a 14-year-old boy from Örnsköldsvik in Northern Sweden, was about to go for a trek in the mountains. He did not like the backpacks that were available at that time. They always ended up like small, uncomfortable, pear-shaped bags down around his rear. He decided to take matters into his own hands and built a wooden frame.

The Sami people were impressed and soon he started selling backpacks when he was up in the mountains. In 1960 he decided to start his own company and named it Fjällräven. The name Fjällräven means Arctic Fox in Swedish and the name is honoring the small predator which lives in the Swedish mountains in the harshest of climates.

From a small room in the basement in Örnsköldsvik, Fjällräven has now expanded to almost all corners of the world. But the fundamental ideas are the same; offering functional equipment that makes nature more accessible.

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